Marketing, Sales & Branding
Introduction
Modern organisations need professionals who can understand customers, position compelling brands, and convert demand into sustainable revenue. This five-day in- person training course builds practical capability across marketing strategy, brand development, sales effectiveness, and digital channels. Participants will learn proven frameworks and tools to plan campaigns, win customers, and grow loyal, profitable relationships.
Target Audience
- Marketing, sales and commercial professionals seeking to sharpen their skills.
- New managers or specialists moving into marketing, sales or brand roles.
- Entrepreneurs and SMEs aiming to professionalise their go-to-market approach.
- Product owners, account managers and anyone who influences demand generation.
- Career changers looking to build confidence in core marketing, sales and branding.
Training Course Objectives
Build a clear understanding of marketing strategy, customer insight and segmentation.
Develop practical skills in brand positioning, value propositions and messaging.
Apply pricing, pipeline and forecasting discipline to improve commercial results.
Use digital channels (web, email, social, search and e-commerce) effectively.
Plan and measure campaigns using meaningful metrics and dashboards.
Strengthen sales planning, consultative selling and negotiation techniques.
Training Course Outline
- The role of marketing in organisational growth
- Market research primary vs secondary; qualitative vs quantitative
- Segmentation, targeting and positioning (STP)
- Customer personas and buying journeys
- Value propositions and points of difference
Activities: Build a draft persona and map the buyer journey for your product or service.
- What makes a brand: purpose, promise, personality and tone of voice
- Visual identity essentials and brand governance
- Storytelling for persuasion; messaging hierarchies
- Content planning across the funnel (awareness to advocacy)
- Managing reputation and basic PR principles
Activities: Craft a brand positioning statement and a messaging framework.
- Sales process design: prospecting to close and after-sales care
- Consultative selling, questioning and active listening
Handling objections and value-based negotiation - Pipeline management, forecasting and territory planning
- Account management, upselling and cross-selling, and retention strategies
Activities: Role-play discovery calls; negotiate a deal using a structured approach.
- Website fundamentals, landing pages and conversion principles
- Email marketing, marketing automation and lead nurturing
- Social media strategy and community management
- Search basics: SEO vs paid search; campaign planning
- E-commerce and marketplaces essentials for small and large organisations
Activities: Build a simple demand-generation plan with channels, budget and KPIs.
- Integrated campaign planning: objectives, budget, timeline and risks
- Media mix selection and creative briefing
- Measurement: setting KPIs, dashboards and test-and-learn methods
- Pricing tactics and promotional mechanics
- Presenting your integrated go-to-market plan
Activities: Present a concise campaign plan with success metrics and next steps.
Register with us today
Invest in your growth, expand your expertise, and start shaping the future of your career